Sperry Van Ness embraces social media

02 Oct 2009

Sperry Van Ness, one of the largest commercial real estate firms in the U.S., will adopt social media as a major part of its business model by Q2 2010. The mandate for 100 percent social media adoption was recently made by CEO Kevin Maggiacomo.

"The reason for the mandate is simple," Maggiacomo announced during his state of the company add

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.