UKOM chooses Nielsen to create ‘currency’

07 Oct 2009

In a long-anticipated move to standardize the measurements of online advertising campaigns, UKOM, the U.K. Online Measurement body, is teaming up with Nielsen to create a new "currency" expected to launch in January 2010.

Dubbed the UKOM Audience Planning System (APS) the idea is to give advertisers and agencies the ability to plan media schedules arou

Access the full article now

If you are a current client please log in below.


Peter M. Zollman

Peter M. Zollman brings more than 35 years of media experience to his role as founding principal of the AIM Group / Classified Intelligence Report. He has worked with a wide range of media companies, dot-coms, technology providers and start-ups to develop and expand successful interactive-media services. He is based in Altamonte Springs, Fla., near Orlando.