$1.7 mil auto sales, publishers could help dealers do this

20 Oct 2009

One auto sales ad campaign, generated and posted about by blogger Ad Hustler, yielded $1.7 million in auto sales through market research to determine the best geographic audience, blogging, smart keyword choices in Google AdWords, and clever ad copy. While none of this involved the purchase of newspaper advertising, or broadcast commercials, that doesn't mean traditional media

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.