EMarketer lowers online advertising forecast

20 Oct 2009

EMarketer, which does research and analysis about digital marketing and media, has revised its U.S. online advertising spending forecast downward for the remainder of 2009.

The company predicts annual spending of $22.8 billion for the year, a 2.9 percent decline from online ad spending in 2008. In the first hal

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Mark Whittaker

Mark Whittaker joined the AIM Group as sales director in March 2009. His career in newspapers spans 30 years as a reporter, editor and online manager. He spent seven years as online managing editor and online director for PittsburghLive.com and the Tribune-Review Publishing Co. in Pittsburgh, and later worked as interactive media director for Beaver Newspapers Inc. in suburban Pittsburgh. At Beaver Newspapers, he was responsible for day-to-day advertising, design and operation of the company’s Web sites, supervising a staff of eight. At Tribune-Review, he oversaw about 20 Web sites, including ad sales, coordination between the Web sites and affiliated newspapers, and negotiating partnership agreements. He is based near Pittsburgh.