Who says newspapers can’t be fun?

27 Oct 2009

I'm currently working on client research relating to successful promotions of directory products, coupons, and business directories, and stumbled upon this gem of a promo done by PennySaver. It is a must-see for sure, and worth all four minutes of it!


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Shannon Kinney

Shannon Kinney is a senior consultant, project director and social media leader at the AIM Group. She has more than 20 years of experience in key roles at major media companies, including several of the leading dot-coms in the classified advertising industry such as Cars.com, Knight Ridder New Media and Classified Ventures. In addition to leading our social media practice, she’s one of the AIM Group’s leading experts on real estate and automotive advertising, and sales training.