Lacoste goes totally digital in ad campaign

02 Nov 2009

Global ad agency Euro RSCG 4D New York, the newly-appointed digital agency for retailer LaCoste, just debuted the first entirely digital U.S. campaign for the sportswear retailer. The “Momentum” holiday-season campaign to sell its luxury products will run through late December, reported M


Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.