EBay just announced the launch of The Inside Source, a new digital magazine for inspired shoppers featuring insights and stories based on what more than 89 million active users are searching for, buying and selling on eBay. The Inside Source will offer fresh daily content with original articles, analysis and opinions from journalists as well as eBay community contributors.

“Imagine that every day, every person in the United States tells eBay what they want,” said Alan Marks, SVP of Global Communications for eBay, in the announcement. “That`s the power of how many searches occur on eBay every day. Now add insights gleaned from almost 200 million live product listings, the stories of more than 25 million sellers and the several million purchases people make each day on eBay, and you get The Inside Source – a perspective on shopping trends, pop culture obsessions and the stuff people love, that only eBay can offer.”

The Inside Source editorial content will be directed by Meredith Barnett, former director of digital media for Lifetime Digital. Editorial content will cover a variety of lifestyle topics, including fashion, technology, automotive, home and garden, pop culture and sustainability. In addition to original content, The Inside Source will also feature sections that will provide a snapshot of real time eBay Marketplace activity, including most-watched merchandise and most searched terms.  Readers will be able to comment on and share content through Facebook Connect, as well as submit feedback and story ideas. The Inside Source will also offer a weekly e-mail subscription that will provide a recap of the week`s top stories.

Publishers and retailers who need to know what consumers are buying might find this a handy one-stop market research shop.

Print Friendly, PDF & Email