Online advertising holds steady in Spain

16 Nov 2009

Interactive media advertising spending in Spain for the first half of 2009 was €313.87 million, according to the recently published survey “Investment in Interactive Media” from the Interactive Advertising Bureau (IAB Spain) and PriceWaterhouseCoopers (PwC). That means that in spite of the severe general advertising crisis, interactive media suffered far less than other media segments, ma

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Cristina Costa