IAEWS: Innovation key to job sites’ survival

18 Nov 2009

By Mark Whittaker

CHICAGO — Employment Web sites have a better future than newspapers, but operators of those Web sites also see the need to revamp their offerings and marketing strategies.

According to a survey done by the International Association of Employment Web Sites, 80 percent of employment site operators disagreed with the statement that job boards would

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Mark Whittaker

Mark Whittaker joined the AIM Group as sales director in March 2009. His career in newspapers spans 30 years as a reporter, editor and online manager. He spent seven years as online managing editor and online director for PittsburghLive.com and the Tribune-Review Publishing Co. in Pittsburgh, and later worked as interactive media director for Beaver Newspapers Inc. in suburban Pittsburgh. At Beaver Newspapers, he was responsible for day-to-day advertising, design and operation of the company’s Web sites, supervising a staff of eight. At Tribune-Review, he oversaw about 20 Web sites, including ad sales, coordination between the Web sites and affiliated newspapers, and negotiating partnership agreements. He is based near Pittsburgh.