Oodle to fight click fraud with Anchor Intelligence

18 Nov 2009

Click fraud and traffic quality firm Anchor Intelligence just announced its entrance into traffic scoring for online classifieds ads through its partnership with Oodle. Oodle powers classifieds for social networks and publishers like Facebook, MySpace, and AOL. Oodle has licensed Anchor’s ClearMark product to score traffic, to ensure high-quality traffic for advertisers and partners using Oodl

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.