Newspaper execs, viewers don’t agree on content value

19 Nov 2009

Newspaper decision makers considering a paid-content Web site model must read this summary of what we learned through Belden Interactive’s presentation of its API-commissioned Revenue Initiatives 2009 report. It’s an eye-opener, graciously provided to us by Belden Interactive senior consultant Kathy Beitler.

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.