Radio Advertising Bureau reports upward revenue trends Q309

23 Nov 2009

The third quarter 2009 revenue report by the Radio Advertising Bureau (RAB) showed signs of an upturn in radio industry revenue, or so RAB said. Report statistics actually show is a year over year drop of 23 percent in local revenue and 22 percent dip in national revenue.

“As the quarter came to a close, it showed promise of an upswing in advertising spend by marketers,” stated

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.