Newspapers must evolve obits, says J-school study

30 Nov 2009

How the newspaper obituary came about, how it changed over the years, how its print product is threatened by the Internet, and how newspapers can save this crucial part of its audience and revenue draw are the topics addressed in “The State of the American Obituary.” This report was just published by the Interactive Innovation Project class of graduate students at Medill School o

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.