KFC’s new public service marketing on fire
07 Jan 2010
We really like this marketing idea from KFC and its owner Yum Brands, Inc. , owner as well of Pizza Hut, Taco Bell and Long John Silver's.
KFC approached two cities in Indiana - Indianapolis, and nearby Brazil, population 8600, both of whom were strapped for money for important public projects. Brazil had literally run out of money to repair or re-install fire hydrants near its post offi