KFC’s new public service marketing on fire

07 Jan 2010

We really like this marketing idea from KFC and its owner Yum Brands, Inc. , owner as well of Pizza Hut, Taco Bell and Long John Silver's.

KFC approached two cities in Indiana - Indianapolis, and nearby Brazil, population 8600, both of whom were strapped for money for important public projects. Brazil had literally run out of money to repair or re-install fire hydrants near its post offi

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.