AutoObserver, the blog of online automotive publisher Edmunds.com, just announced the winner of its first-ever Technology Breakthrough Award. For all the nifty Ford Taurus features that earned it number one status, read our ideas on how publishers and Ford dealers might market the Taurus and create some local goodwill as well.
The Edmunds.com award is presented to vehicles that “set the standard for intuitive, practical and affordable technology that enhances safety and convenience for drivers and passengers,” explained AutoObserver. Eligibility is not limited to U.S. domestic vehicles and manufacturers. The vehicle just needs to be a current-year model, and distributed for sale in the United States.
The Ford Taurus award was presented in Las Vegas, at the 2010 Consumer Electronics Show.