The official Nascar.com site of Nascar, and online auto content publisher High Gear Media, have teamed up with auto marketplace AutoTrader.com. The resulting product is Nascar Auto Guide, a new-car shopping section of the Nascar site.

The site was developed by High Gear and is sponsored by AutoTrader.com, the site that provides the vehicle listings.

“Nascar.com draws upon the extensive resources of Nascar to provide our fans unmatched access to the sport and the interests that surround the Nascar lifestyle,” said Walker Jacobs, SVP of Turner Sports and Entertainment Digital Ad Sales, in the announcement. “The partnership is a natural fit connecting AutoTrader.com with our loyal fan base of car enthusiasts. This exemplifies the custom opportunities Nascar.com delivers our advertising partners.”

Nascar Auto Guide includes reviews, vehicle features and content syndicated from sites that High Gear owns, such as TheCarConnection.com, GreenCarReports.com and MotorAuthority.com. Additionally, review and content links from various sites will be available. Pricing functions offer comparison tools and car-buying tips.

Print Friendly, PDF & Email