Web display ads reach 65+, don’t reach under 40’s
13 Jan 2010
A new Yahoo report on the effectiveness of online display ads clarifies two key points about Internet advertising: Consumers 65+ years old respond to them more than any other age group; those under 40 pay them scant attention. Additionally, the ad's effectiveness has little to do with whether or not the consumer clicks on the ad or not.
According to the San Francisco Chronicle, a major r