Web display ads reach 65+, don’t reach under 40’s

13 Jan 2010

A new Yahoo report on the effectiveness of online display ads clarifies two key points about Internet advertising: Consumers 65+ years old respond to them more than any other age group; those under 40 pay them scant attention. Additionally, the ad's effectiveness has little to do with whether or not the consumer clicks on the ad or not.

According to the San Francisco Chronicle, a major r

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.