VW ad at SuperBowl, multimedia ad spending planned
14 Jan 2010
Volkswagen of America, Inc. just announced that it will premiere a 30-second spot during the 3rd quarter of Super Bowl XLIV. Using its well-known Das Auto tagline, the company will take a new approach with it, then kicking off an ad campaign of TV, Web, outdoor, radio and newspaper.
VW will run two months of ads immediately after the Super Bowl promoted by every VW facility throughout th