Expect virtual job fairs to pick up speed in 2010 as a cost-effective alternative to bricks-and-mortar venues — no halls to rent and no coffee and doughnuts to buy. But beyond costs-savings, virtual job fairs provide candidates and recruiters an efficient way of meeting. And that certainly beats long lines of job-seekers out the door and around the block.

Carlsbad, Calif.-based Adicio provides a Virtual Job Fairs (VJF) platform that integrates with its Careers recruitment-classifieds platform but can be deployed with any existing job board. VJF allows job-seekers to pre-register, view videos of recruiting organizations and use virtual chat to connect with company reps in real time. As one would expect, seekers can also search available positions as well as apply for jobs, research company profiles, complete skills interviews, research salaries and manage resumes and jobs to which they’ve applied.

The Seattle Times recently deployed Adicio’s VJF technology to target area healtchcare professionals. The paper offered new advertisers the opportunity to post their open positions, while existing clients’ listings were automatically posted if they wanted to participate in the event. The VJF also provided one-on-one chat; employer profiles with an option to upload videos; healthcare content; and regional information and rel-

cation content. The fair was promoted in banner ads on SeattleTimes.com and on NWJobs.com as well as in unsold ad avails in Job Alerts e-mails. It also appeared in print ads three times a week.

“We had over 1,000 resumes submitted during our VJF and picked up some new advertisers,” said Denise Lee, new media product manager for The Seattle Times Co.. “Overall, it was a success, producing significant incremental revenue gains.”

Canada’s national Working.com also used Adicio’s VJF technology to create a virtual event that focused on six employer categories: public sector, health care, retail, finance, engineering and “general” jobs. Working.com launched an integrated marketing campaign that included print and online ads, and aggressive packages to attract both seekers and employers.

The virtual fair generated more than 91,000 visitors and more than $200,000 in revenue.

On a much smaller scale, Lancaster Newspapers, which operates a string of papers in Southeastern Pennsylvania, put together a package that included low, “introductory” pricing for first-time advertisers. Advertisers used VJF features to upload company profiles, make job-package selections, access job-manager tools, chat sessions and resume search. As a bonus, employers that registered for the virtual fair received advertising on LancasterOnLine.com promoting their companies and directing job seekers to pre-register for the job fair.

“The support from Adicio was exceptional, especially since this was our first virtual job fair. Our net revenue exceeded $4,000. For our first attempt during a challenging economy, we’re really pleased,” said Chris Fauser, Classified Real Estate & Employment Coordinator at Lancaster Newspapers, Inc. “We’re already planning our next VJF.”

“Virtual Job Fairs enable employers to expand their reach and tap into a broader talent pool, ensuring that they see the most qualified candidates for their open positions.” said Tony Lee, Adicio’s chief alliance officer. “It’s an efficient way of maximizing personnel and budgetary resources and, by doing a good job publicizing the event, employers are guaranteed results.”




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