As other listings sites probe TV advertising to promote their wares, Monster.co.uk has opted for audio with the news of a four week sponsorship deal of Capital Breakfast on 95.8 Capital FM, described as London’s favorite commercial breakfast show.

Based on the idea “Kick Start Your Day and Your Career” the partnership seems to be in response to similar drives by the likes of Reed to enforce the habit of starting off the day (particularly Monday) with a little job-hunting.

“Working with the breakfast show is a natural fit for us, as Johnny and Lisa help listeners kick start their day, and Monster helps people kick start their careers,” explains Isabelle Ratinaud, Marketing Director for Monster U.K. and Ireland.

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