New Yahoo search ad products

20 Jan 2010

Yahoo's blog recently announced enhancements in its search advertising capabilities.

Yahoo's Sponsored Search product, for example, now offers a Network Distribution feature that allows advertisers to choose ad placement on Yahoo search pages, the pages of Yahoo partner sites, or both. Those who choose the entire network wil be able to bid differently from one site to another.

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.