Monster launches ‘Monster Advantage’ marketing campaign

25 Jan 2010

If you happened to see the boogeyman find a new job as a CPA during the AFC championship football game on Sunday, you also saw the launch of a new marketing effort -- "Get a Monster Advantage."

The recruitment site's new advertising campaign will take a three-tiered approach aimed at giving job seekers and employers ways to "Search Better. Plan Better. Connect Better." It wil

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Mark Whittaker

Mark Whittaker joined the AIM Group as sales director in March 2009. His career in newspapers spans 30 years as a reporter, editor and online manager. He spent seven years as online managing editor and online director for and the Tribune-Review Publishing Co. in Pittsburgh, and later worked as interactive media director for Beaver Newspapers Inc. in suburban Pittsburgh. At Beaver Newspapers, he was responsible for day-to-day advertising, design and operation of the company’s Web sites, supervising a staff of eight. At Tribune-Review, he oversaw about 20 Web sites, including ad sales, coordination between the Web sites and affiliated newspapers, and negotiating partnership agreements. He is based near Pittsburgh.