Yahoo display ad revenue up 26% for Q409
26 Jan 2010
Yahoo just held its earnings call for Q4 2009 and the full 2009 year. While revenue was down 4 percent year over year, it exceeded last quarter by 10 percent.
The best news seems to have been in the firm's display advertising revenue, which exceeded Q309 by 26 percent. Guaranteed premium placements nearly sold out, which drove up advertising interest in non-guaranteed ad spots as well.