Yahoo display ad revenue up 26% for Q409

26 Jan 2010

Yahoo just held its earnings call for Q4 2009 and the full 2009 year. While revenue was down 4 percent year over year, it exceeded last quarter by 10 percent.

The best news seems to have been in the firm's display advertising revenue, which exceeded Q309 by 26 percent. Guaranteed premium placements nearly sold out, which drove up advertising interest in non-guaranteed ad spots as well.

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.