McClatchy ad revenue trend upward; small paid content try

27 Jan 2010

The general trend of recent media earnings releases, that less bad is the new good, was prominent on the McClatchy Company Q4 2009 earnings call as well. While advertising revenues were still down, the decline was reported as less sharp, especially in the classified arena. Ad revenue, though down 28 percent year over year is trending upward, according to president and CEO Gary Pruitt, who noted

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.