ComScore launches Audience Advantage for publishers

01 Mar 2010

Digital measurement firm ComScore recently announced its new Audience Advantage. The focus of this digital audience optimization platform is to enable publishers to provide advertisers with the ability to accurately reach their most valuable audiences.

Using anonymized data from its proprietary research panel of opt-in Internet users aggregated into various consumer segments, ComScore bu

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.