Boomers slowly warm to mobile Internet, says EMarketer
04 Mar 2010
Publishers and broadcasters who develop mobile Web sites are not just reaching a younger audience now. They're also serving the wants and needs of their baby boomer audience as well, according to EMarketer. While there' s been a rush to cell phone usage from boomers, their use of smart phones and Web use via their mobile devices has developed more slowly. But it is developing.
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