Boomers slowly warm to mobile Internet, says EMarketer

04 Mar 2010

Publishers and broadcasters who develop mobile Web sites are not just reaching a younger audience now. They're also serving the wants and needs of their baby boomer audience as well, according to EMarketer. While there' s been a rush to cell phone usage from boomers, their use of smart phones and Web use via their mobile devices has developed more slowly. But it is developing.

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.