Mediaspectrum targets publisher campaign management

04 Mar 2010

Mediaspectrum, Inc. just announced the development of Campaign Management, its latest technology for media company ad sales.  The integrated product is designed to help publishers attract new advertisers, gain insight on their interaction within the Ad Sales platform, and measure revenue as well as sales and marketing campaign successes.

Mediaspectrum Campaign Management is a o

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.