Newspaper mobile apps for advertiser value-added, money

08 Mar 2010

In two separate articles, Editor & Publisher tells the tales of two media publishers that just launched mobile applications for two very specific reasons - one to make money, the other to virally market and offer value-added coverage to its advertisers.

The Washington Post, which is not charging for its online content and has no immediate plans to do so, has just launched its first p

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.