Cash for Clunkers: more sales than previously thought

12 Mar 2010

Comprehensive consumer research just released by Maritz Automotive Research Group reported that the Cash for Clunkers program created a great deal more vehicle sales than previously estimated without negatively impacting automotive sales for the future. In fact, of those surveyed, only four percent said they would have bought or leased a vehicle without the CARS incentive.

With the

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.