NYT fights WSJ Manhattan with new media campaign

15 Mar 2010

The New York Times just announced a new trade campaign, "Numbers," to emphasize The Times' loyal and engaged audience in print and online as compared with The Wall Street Journal's. Clearly, this is in response to WSJ's announced New York City edition.

"Numbers" showcas

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.