Manufacturer incentives boost U.S. auto sales
19 Mar 2010
Edmunds.com just reported its mid-month look at March U.S. auto sales, and a Seasonally Adjusted Annual Rate (SAAR) that is close to 13.5 million vehicles. Edmunds credits intense competition from manufacturer incentives.
"The industry has been recharged by incentives offers from Toyota and other automakers who responded in kind," said Edmunds.com Senior Analyst Jessica Caldwell, in the