Goso: boost auto dealer traffic, sales via social media
by Sharon Hill
23 Mar 2010
Launched in the fall of 2009, Goso calls itself "your social media go-to guys." Its focus is on auto dealerships, and their use of social media to drive traffic to their site and vehicles, and virally market auto sales. Founded by new media innovator Adam Boalt, Goso won "Best in Class" for automotive at the Interactive Media Awards in Jan
Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.