EBay rebrands Kijiji in U.S. as EBay Classifieds

30 Mar 2010

EBay today rebranded Kijiji as EBay Classifieds in the U.S., a move intended to strengthen EBay's position as a free-classifieds portal by capitalizing on the company's name.

When American users type in "kijiji.com" in their browsers, they are transported to the newly branded and redesigned site at EbayClassifieds.com and a message that says "Wel

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.