If your media site doesn't have an IPhone app for its real estate listings, you may be missing an avid audience, and the opportunity to boost your weekend traffic.

That's evidenced by Realtor.com's accumulation of 1 million IPhone app users after only five months. Those who download the app search Realtor.com for listings on an average of twice

This article is locked. Please email info@aimgroup.com for more information.