OuestFrance-auto.com sees 200% increase in ads

08 Jul 2010
French regional newspaper giant Ouest France is celebrating the success of its switch to free-ads for its car classifieds with a facelift for the site. Back in May the site announced that it would host free ads with photos for users' cars for a two month period with the option of a €6 fee to include the ad in the paper edition. According to Ouest France, that led to a 200 percent increase in ads

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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.