U.K. regional press sites gain on pure plays

08 Jul 2010
Figures from the Advertising Association of the U.K. suggest that the regional press websites saw an adspend increase of 19.7 percent for online recruitment and in the process gained ground against purely online competitors. Q1 of 2010 saw the regional press secure 29 percent of online recruitment ads compared to 25 percent last year. According to the AA the online pure players saw their (conside

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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.