Yahoo's core mission is to drive engagement via four key elements: video, social, mobile and local. That was part of the message delivered by CEO Carol Bartz on the Q210 earnings call. Highlighted were several acquisitions and a big success in the world of automotive advertising.

Yahoo's log-in page,  ad-free up until now, recently debuted interactive vehicle ads from Chevrolet. According to Bart

This article is locked. Please email info@aimgroup.com for more information.