SFR launches mobile-ad platform

23 Jul 2010
SFR Régie the advertising arm of French quad-player media company SFR has added SFR Marketplace to its to its portfolio. SFR Marketplace offers advertising across the mobile sites of SFR and its partners including MTV and Allocine.Sales are managed by a system of real time auctions with 65 percent of cost-per-click revenues going to the advertiser.

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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.