Irish online ad market close to €100m

28 Jul 2010
The latest PriceWaterhouseCoopers/IAB Ireland report into the state of the online advertising market shows that with a total spend of €97.2 million last year online now amounts to over ten percent of the country's total advertising spend.While the first half of 2009 was proved a tough time, the industry saw a rise in spending of €1.2 million to €49.2 million between July and Decem

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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.