Intentional SEO misspellings may deliver hidden business

02 Sep 2010
By Dave LaFontaine Forget that rap on the knuckles by your grade-school spelling teacher — there are real rewards to being a bad speller. Driven by the arrival at the Web of billions of people who either use English as their second language, who didn’t pay all that much attention in class, or who have disabled spellcheck on their computers, search engines are buzzing with mo

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Dave Lafontaine

Dave LaFontaine is AIM Group director for Latin America. He has more than 20 years of experience as a journalist, editor and multimedia producer. He is a videographer who has worked for ABC’s PrimeTime and as managing editor for He is also a blogger and entertainment writer who has worked for a number of tabloid and specialty publications. He has served as managing editor of the Caracas Daily Journal, and worked as an editor and reporter in Latin America. He writes about interactive media for the Newspaper Association of America, World Association of Newspapers and others. He is based in Los Angeles.