Austerity plan sees AskTheHomeSearch drops fees by 66 percent

20 Sep 2010 launched in the U.K. in April with the bullish goal of reaching the top of the market by 2011.Now it is rolling out an "austerity plan" to increase its appeal to that same market which it clearly sees as still reeling from the events of the last two years. “The next part of the austerity plan is not to cut services but to offer more for less,” explains w

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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.