Superpages helps sell cars, auto services; YPs grow digital

20 Sep 2010
Newspaper publishers, the days of "selling against" the Yellow Pages aren't long gone.  They've just moved to the world of digital, what BIA / Kelsey has predicted as the source of  39 percent of YP / directory revenue  by 2014.  Auto listing publishers need to worry that consumer fingers will be doing the walking - along

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.