Zoopla reaps reward for TV campaign

20 Sep 2010
As arch-rival TDPG announces record visitor numbers, Zoopla.co.uk replies with its own reports of a 23 percent increase in visitors, 26 percent increase in leads, and 44 percent more Google searches on its brand compared to one month ago.The portal attributes the rise in numbers to its current TV advertising campaign.


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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.