TDGP reveals results of TV ads

01 Oct 2010
The Digital Property Group has released results showing the effectiveness of its recent advertising campaign on prime-time TV. According to the property group, the adverts, which coincided with an online ad push, saw brand searches increase by 8 percent, site registrations up by 17 percent, traffic by 10 percent and resulted in a 44 percent increase in enquiries for the week ending 19th September

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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.