French ad market grows but free ad papers suffer

05 Oct 2010
An IREP/France advertising survey just released shows that French advertisers spent €4.6 billion between January and June 2010 - a figure up 4.6 percent on the previous year and a welcome sign after the 18% fall in the first half of 2009.Details of the ad spend show that while Internet advertising is up 9 percent to 264 million, the free classifieds press saw a dramatic fall of 19 percent over t

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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.