Interactive ‘billboards’: about you, your business
by Dave Lafontaine
06 Oct 2010Editor’s note: You can’t fully appreciate what’s occurring in any single segment of advertising — including classifieds — without understanding the forces that are moving the industry as a whole. Imagine this: You pull your car up to the gas pump. You’re barely listening to the high-def video that invites you to try a fuel additive. You swipe your credit card at the pump, and the display recog
Dave LaFontaine is AIM Group director for Latin America. He has more than 20 years of experience as a journalist, editor and multimedia producer. He is a videographer who has worked for ABC’s PrimeTime and as managing editor for FilmsOn.com. He is also a blogger and entertainment writer who has worked for a number of tabloid and specialty publications. He has served as managing editor of the Caracas Daily Journal, and worked as an editor and reporter in Latin America. He writes about interactive media for the Newspaper Association of America, World Association of Newspapers and others. He is based in Los Angeles.