Digital 19% of McClatchy ad dollars, 50% of job ads

20 Oct 2010
The McClatchy Company, in its Q310 earnings release, reported the most classified revenue progress in employment advertising - the only vertical that saw a positive move year over year. Compared with a 5 percent YOY drop in automotive dollars, and 18.5 percent dip in real estate revenue, employment ads were up 1.8 percent.  Circulation revenue decreased 3.8 percent."Classified advertising contin

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.