Houses sell twice as fast with video

21 Dec 2010
The following is a reprint of a fascinating Inman News article, though after reading it we followed up with real estate agent Hillary Caston. In the article Caston had mentioned that her zany home videos were generating sales in ten days. In response to our follow-up question, she told us that homes without such videos took an average 21 days to sell.Here's the Inman News story, reprinted


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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.