French leaders mix and match platforms in bid to expand market.

24 Dec 2010
Two of France's leading classifieds suppliers are experimenting with their mix of paper and online in a bid to expand market share.L'Argus, which has been offering car small ads since the 1920's and is behind the portal is combining with eBay. While declining (so far) to detail the finances of the deal the rationale behind the partnership is said to be the possibility of offering bu

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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.