Zoopla signs local press partnership

01 Feb 2011

U.K. property portal Zoopla has signed a long-term deal with local newspaper owners Archant, publisher of over 60 regional papers. The deal sees Archant financing and promoting the relaunch of the Homes24.co.uk brand while Zoopla takes over the running of the site.

Alex Chesterman, founder and CEO of Zoopla.co.uk, said: “’We are delighted to have entered into this strategic relationship with Arc

This article is only available to AIM Group clients.

Please subscribe now or to view.

Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.